The tailor’s new clothes. It all began in 1946 with a dozen patterns, the right feeling for the spirit of the times and production using the latest manufacturing methods. The breakthrough came with the famous Dirtl trench, one of the first fashion export hits made in Salzburg. In particular, the weather resistance of the models made of rolled loden, woven linen, or the finest cashmere left a lasting mark on the brand.

The concept of heritage and future. As the heir to the company, the Schneiders family has created its own fashion empire around their iconic outerwear. Schneiders produces premium Austrian products which combine traditional styling with modern demands for quality and comfort. In the past eight decades this family business, with heritage, craftsmanship and individuality as its driving forces, has developed into an internationally celebrated label with cult status.